Katun unveils new branding strategy
September 6, 2024
Katun’s new branding initiative highlights its commitment to customer success and innovation.
Katun has launched a comprehensive rebranding strategy, positioning itself as a customer-centric, innovation-driven player in the global print solutions market. The company, a key player for over four decades, is emphasising its commitment to delivering value through innovative products and services.
At the heart of this strategy is a fresh focus on customer success, reflecting Katun’s efforts to foster closer client relationships. The company aims to provide solutions that not only meet the demands of the ever-evolving office equipment industry but also anticipate future challenges. Its newly introduced visual identity underscores this shift, with the brand promising enhanced client engagement, improved product offerings, and an expanded range of services.
“This is an exciting time for Katun as we unveil our new brand strategy focused on empowering our clients and simplifying their business operations,” said Kay Fernandez, Vice President of Global Marketing. “Our new branding is a testament to Katun’s commitment to providing transformative solutions that meet the evolving needs of our clients. It exemplifies Katun’s proven reputation as a trusted partner that provides simplicity and reliability, while also reflecting our vision for the future.”
As digital transformation accelerates across industries, Katun expects to strengthen its position in a competitive market while ensuring long-term success for its customers.
Categories : Around the Industry
Tags : Aftermarket Branding Business Katun Marketing Strategy
