Katun unveils new branding strategy

Katun unveils new branding strategy

Katun’s new branding initiative highlights its commitment to customer success and innovation. Katun has launched a comprehensive rebranding strategy, positioning itself as a customer-centric, innovation-driven player in the global print solutions market. The...
HYB starts “Branding Month” celebrations

HYB starts “Branding Month” celebrations

HYB has started different activities to celebrate what the company calls the “Branding Month”. The celebrations are said to last from 18 April to 18 May 2022 to celebrate the success gained from their multiple brands and product lines. HK HaoYinBao Group Co., Ltd,...
Xerox shares brand-boosting insights

Xerox shares brand-boosting insights

In a newly-published interview, Barbara Basney explains how the OEM ‘Set The Page Free’ and what lessons other companies can learn from its approach. Speaking to Forbes, Basney, who was the company’s Vice President of Global Brand at the time of the interview,...