Xerox starts new brand campaign
May 16, 2023
New ‘We make work, work’ brand campaign spotlights company’s full suite of offerings that help clients overcome today’s workplace challenges.
Xerox Holdings Corporation launched a new advertising campaign, “We make work, work.” The company’s new campaign demonstrates Xerox’s deep understanding of its clients’ pain points and the workflow solutions they require to succeed in today’s dynamic hybrid workplace.
“Today’s workers — from the enterprise to the mid-market, and across verticals — are under new stress from the demands of the modern workplace. Whether that’s driven by an uncertain economy, an explosion of unstructured data, or the expectation of doing more with less, employees need solutions that can help them overcome these challenges,” said Steve Bandrowczak, Chief Executive Officer at Xerox. “Companies must take advantage of technology and automation to improve the productivity and engagement of their employees. Delivering these solutions and enabling the digital transformation journeys of our clients is Xerox’s top priority on the road ahead.”
The ‘We make work, work’ campaign sets out to emphasise Xerox’s commitment to supporting clients in the hybrid environment undergoing digital transformations, while simultaneously building on the historical strength of the company’s workplace solutions.
The campaign will launch across the US with video on digital and streaming services, as well as podcasts, print and digital ads in the New York Times, supplemented by regional out-of-home across the New York City metropolitan area, including in LaGuardia, JFK and the Nasdaq Tower.
“Xerox remains a household name as the leading provider of print technology, yet some aren’t aware of our full breadth of workplace technology offerings, most notably the next generation of business decision-makers,” said Deena LaMarque Piquion, Chief Marketing Officer at Xerox. “Through this campaign, we’ll work to redefine the Xerox brand and showcase the entire suite of our modern-day workplace solutions: IT and digital services, security, software, advanced automation, AI and AR solutions, and of course, print.”
In addition to its existing suite of print, digital and IT services solutions, in the years ahead, Xerox said it will roll out new offerings tailored towards client centricity, industry relevance and ‘making work, work’.
Categories : Around the Industry
Tags : Advertising Campaign Brand Campaign Hybrid Work Xerox
