Xerox Marketing Head reveals key trends

June 27, 2018

In an interview with the Arabian Gazette, the Head of Marketing for Xerox Middle East has offered some fresh insights into both Xerox and contemporary business trends.

When asked to describe how Xerox is transforming digitally, Ms Pui-Chi Li replied that Xerox “is helping change the way the world works” through applying its employees’ expertise to “engineer the flow of work to provide greater productivity, efficiency and personalisation.”

Revealing that the OEM conducts business in 180 countries and has over 140,000 staff, Ms Li said that Xerox’s “meaningful innovations” and wide range of services and solutions, among them printing equipment, software and solutions, “make a real difference for our clients – and their customers”.

Describing how companies should target Millennials, Ms Li said that “Millennials are steadily dominating the modern workforce and changing ways of doing business across the world.” As a result, “The workplace should be ready on many aspects for the demands of Millennials.” She explained that office devices such as printers should not be regarded as “stand-alone, task-specific workhorses” and says that businesses should “start demanding more up-to-date, useful and useable solutions.”

She also asserts that, because Millennials “live through apps”, organisations should adapt to this way of living and working by customising apps “so they address specific needs and challenges”.

Asked to describe a modern workplace, Pui-Chi Li said that, in her opinion, “any agile, flexible and efficient work environment that is powered by latest technology” can be regarded as such. As for boosting the efficiency of such a workplace, Li said that Xerox “identifies several aspects of business operations that can be improved while delivering higher ROI”.

These include workflow automation, which can “help organisations reduce the amount of time spent on repetitive and administrative tasks by up to 75 percent”; MPS, which can “dramatically reduce costs spent on printing”; and the Bring Your Own Device trend, which “allows businesses to stay much more flexible, agile and collaborate more efficiently beating long distance related challenges.”

Looking ahead, Li identifies the key business trends of 2018 as revolving around “improved business practices, much more application of artificial intelligence and digitisation.”

She also says that “a future-ready office should be able to optimise workflow automation as much as possible even by connecting printing devices to mobile applications.”

To read the full interview with Ms Li, click here.

 

 

 

 

Categories : Around the Industry

Tags : Business Marketing Middle East Millennials Trends Workflow Xerox