The Recycler
  • Katun Masthead Nov 2024
  • G&G Masthead August 2024
  • Biuromax Masthead web banner March 2024
  • Ambiente 2025 Masthead

Xerox India sets sights on SMBs

May 17, 2018

Balaji Rajagopalan, Xerox India.

The OEM’s subcontinental subsidiary has declared that it will be putting its focus upon small and medium-sized businesses in the country, as well as its MPS segment.

The company is seeking “a larger play in the printing segment,” according to The Hindu Business Line, including laser and digital printing.

It is also focussing on driving growth in India’s Tier II and Tier III markets (those cities with a population of 50,000 to 99,999 people, and from 20,000 to 49,999 people, respectively.)

The subsidiary’s Executive Director of Technology, Channels & International Distributor Operations, Balaji Rajagopalan, explained that it is hoping Xerox’s partner network would help it make an impact in these markets, as he anticipated a “huge growth” in partner connectivity over 2018-19.

“For us, SMBs will be a focus,” announced Rajagopalan. “And in terms of demand, we anticipate a higher churn in B and C markets.” He also spoke of his hopes that the company could make a dent in the replacement sales market, as the areas are currently heavily-populated with second-hand printers.

Xerox India already has a strong presence in the A3 printing market, but Rajagopalan also spoke of the untapped opportunities in the A4 printing market, and how the OEM would look at those specifically.

“We have begun to see good traction on Xerox Partner Print Services (XPPS),” he said, “and are confident that it will add a layer to our bottom-line this year.”

Currently, 33 percent of Xerox’s revenues in the subcontinental nation come from the Western markets, with the same figure coming from South India. The North, East and Central regions therefore only contribute that much combined. According to The Hindu Business Line, “a majority of the company’s India revenue is contributed by its Technology & Channels business group.”

Categories : Around the Industry

Tags : India OEM Printing SMBs Xerox Xerox India

  • G&G web advert October 2024
  • Static Control June 2022 Big & Bold Ad
  • Ink Tank No Web advert
  • Biuromax Nov 2024 Web Ad
  • Cartridge Web Nov Web Banner
  • GM Technology Nov Web Ad
  • TN Core Nov Web advert
  • IR Italiana Web ad January 2021
  • Apex Web ad Nov 2024
  • Mito Web banner June 2024
  • Zhono Web ad March 2024
  • Denner Feb 2024 Web Ad
  • HYB Web banner Jan 2024
  • CET Web ad December 2023
  • ITP Web ad January 2021
  • denner UK Web Banner Jul 2024
  • PCL Nov Web advert
  • PCL Nov Web advert
  • ITP Web ad January 2021
  • Denner Feb 2024 Web Ad
  • HYB Web banner Jan 2024
  • Mito Web banner June 2024
  • denner UK Web Banner Jul 2024
  • CET Web ad December 2023
  • Zhono Web ad March 2024
  • Mito Web banner June 2024
  • CET Web ad December 2023
  • PCL Nov Web advert
  • denner UK Web Banner Jul 2024
  • HYB Web banner Jan 2024
  • ITP Web ad January 2021
  • Zhono Web ad March 2024
  • Denner Feb 2024 Web Ad

The Recycler, Wittas House, Two Rivers, Station Lane, Witney, OX28 4BH, United Kingdom | Tel: +44 (0) 1993 899800 | Fax : +44 (0) 1993 226899
©2006-2023 The Recycler - Terms & Conditions - Privacy Policy including cookie use

Web design Dorset | Websites by Mark