VOW Wholesale secures acquisition, adds the 5 Star Brand
August 12, 2024
UK-based VOW Wholesale has acquired the 5 Star brand from OT Group.
The 5 Star brand, a well-known and respected name in the office supplies sector, will now be under the VOW Wholesale umbrella, providing the company with an expanded product portfolio that includes everything from basic office supplies to specialised business equipment.
This strategic move is expected to bolster VOW’s market presence, offering dealers a more comprehensive and competitive range of products.
VOW Wholesale sells a range of office products, including non-OEM printer supplies. These compatible or remanufactured cartridges are sold under various brands, including their own-brand alternatives. These non-OEM supplies are typically more cost-effective than OEM products, making them a popular choice for businesses looking to reduce printing costs.
This acquisition by VOW of the 5 Star brand follows the decision by OT Group, the 5 Star brand owner, to restructure its operations, including the withdrawal of the Spicers brand from the wholesale market, first reported by Dealer Support.
Also, in the OT Group restructure, there are plans to divest other business units, including the Office Depot UK and OfficeTeam businesses, to Paragon Group.
Our take on this: The challenges facing the office products market are not just confined to the UK—they reflect a broader trend across Europe. For years, we’ve seen a gradual decline and consolidation within this industry, raising important questions about its future. Is the traditional market structure still serving its purpose, or are we witnessing the rise of a few dominant super brands at the cost of many smaller, independent ones? The recent shifts, such as the move of the Office segment at Paperworld and now Ambiente, to Dubai suggest that these super brands are not only here to stay but are shaping the future of the market. It’s a transformative time, and we’re keenly observing how these changes will impact the diversity and richness that smaller brands have always brought to the table.
Categories : City News
Tags : 5 Star Brand Acquisition Business market OT Group UK VOW Wholesale
