Toshiba America Business Solutions, Inc. and AEG are extending their comprehensive partnership across several of AEG’s flagship assets in a multiyear, multimillion-dollar renewal agreement.
The new deal, brokered by AEG Global Partnerships, expands the organisation’s overall relationship with Toshiba and increases the brand’s presence across some of AEG’s leading sports and entertainment assets.
As part of the deal, Toshiba remains a Founding Partner of STAPLES Centre and the official digital signage and display provider of L.A. LIVE. Additionally, Toshiba becomes the official copier and multifunction printer provider of AEG, STAPLES Centre, L.A. LIVE, the LA Kings, and select AEG Presents festivals. Toshiba will also become an official partner of the LA Galaxy, Dignity Health Sports Park in Carson, Calif. and Sprint Centre in Kansas City, Mo.
“We are very proud to further develop our longstanding global relationship with Toshiba, a best-in-class brand that values technology, excellence and partnership innovation just as much as we do,” said Nick Baker, Chief Operating Office of AEG Global Partnerships. “This partnership now expands across some of the most iconic assets in our portfolio and we look forward to making our venues, teams and live events even more state-of-the art with the help of their cutting-edge technology.”
With this new agreement, spearheaded on the AEG side by Vice President of Global Partnerships, Jon Werbeck, Toshiba will also provide its e-STUDIO multifunction printers to AEG properties across the United States.
“Our longstanding relationship with AEG, a global leader in sports and entertainment, represents a powerful opportunity for Toshiba to feature our technology across some of the world’s most iconic entertainment venues, sports teams and live events,” said Bill Melo, Chief Marketing Executive for Toshiba America Business Solutions. “We are proud that AEG has also selected us to help enhance office productivity and document security with our award-winning copiers and printers.”
