First-of-its-kind collaboration will result in like-for-like, actionable data for IT vendors and distributors across Asia Pacific, North America, Europe, and the Middle East markets
The three companies are partnering to create the first and only data source that will deliver comprehensive sell-through insights across Asia Pacific, North America, Europe, and the Middle East. The collaboration will deliver the definitive global source of technology sales-through data across key markets, providing vendors and distributors with an unparalleled 360-degree view of market trends.
Jointly leading this effort are IDC, along with CONTEXT and the Global Technology Distribution Council (GTDC), backed by actual sales-out data of its members. Working together, the organisations will be able to offer precise, like-for-like comparisons across every major region.
“This is a game-changer,” comments Ralf Jordan, Vice President Channel EMEA at Lenovo, regarding the partnership’s impact on vendors. “We have depended on CONTEXT data and IDC analysis for many years. This global availability across EMEA, US, and APAC will enable us to operate with an unprecedented level of precision and efficiency.”
IDC explained that each organisation brings a unique expertise to the alliance:
- IDC will bring its global analyst network and comprehensive market data and insights along with its North America weekly distributors sales database.
- CONTEXT, with its global expertise in supply chains and distribution sales data in Europe and the Middle East, will lead the Distributor Panel for Europe, and the Middle East.
- The GTDC, whose members will contribute daily invoiced sales data, will complete the new, expanded panel.
“Since 2021, IDC has successfully collaborated with the GTDC to deliver robust data solutions to the North American market; subsequently, for several years, we have also worked with CONTEXT as a source of world-class EMEA sell-through data,” said Meredith Whalen, Chief Research and Data Officer, IDC. “Formalising these relationships and combining CONTEXT’s data processing with IDC’s industry-leading data and analysis will synergize distribution data across the US, EMEA, and now APAC. It represents a remarkable opportunity for both vendors and distributors to optimise their global business operations.”
“At CONTEXT, our work with supply-chain panelists extends across 46 countries. This exciting new partnership with IDC allows us to provide our acknowledged best-in-class market intelligence to distributors and vendors with the broadest global reach,” stated Howard Davies, CONTEXT CEO.
Frank Vitagliano, CEO at Global Technology Distribution Council (GTDC) said, “We are incredibly excited to be partnering with CONTEXT and IDC in Asia Pacific to develop the first truly global market data source for sales through distribution channels. GTDC and its members view this partnership as a game-changer, uniting the two best-in-class data and analysis companies to deliver immense benefits to our members and vendors.”
