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Xerox shares brand-boosting insights

Xerox shares brand-boosting insights

In a newly-published interview, Barbara Basney explains how the OEM ‘Set The Page Free’ and what lessons other companies can learn from its approach. Speaking to Forbes, Basney, who was the company’s Vice President of Global Brand at the time of the interview,...
“Fallen angel” Xerox downgraded

“Fallen angel” Xerox downgraded

The OEM has been downgraded from investment grade to junk by Moody’s Investors Service, following a similar move by Fitch Ratings in August. According to Fortune, Moody’s cited “an uncertain revenue base” as one of its key reasons, as well as a “decline in demand for...
Xerox layoff hits management

Xerox layoff hits management

The OEM has recently laid off staff in a multitude of management positions. The Democrat & Chronicle reports that union-represented employees, including manufacturing and production workers, were not affected by the redundancies. Gary Bonadonna, a union leader,...