Xerox shares brand-boosting insights

Xerox shares brand-boosting insights

In a newly-published interview, Barbara Basney explains how the OEM ‘Set The Page Free’ and what lessons other companies can learn from its approach. Speaking to Forbes, Basney, who was the company’s Vice President of Global Brand at the time of the interview,...
“Fallen angel” Xerox downgraded

“Fallen angel” Xerox downgraded

The OEM has been downgraded from investment grade to junk by Moody’s Investors Service, following a similar move by Fitch Ratings in August. According to Fortune, Moody’s cited “an uncertain revenue base” as one of its key reasons, as well as a “decline in demand for...