SMBs
Effective marketing on a budget
June 7, 2018
A recent Print Audit blog offers SMBs advice on how to develop an effective marketing strategy without breaking the bank. Penned by West McDonald, the company’s Vice President of Business Development, the blog explains that there are “2 key areas” that traditional marketing plans focus on: advertising and promotion. McDonald states that the “purpose of […]
Xerox India sets sights on SMBs
May 17, 2018
The OEM’s subcontinental subsidiary has declared that it will be putting its focus upon small and medium-sized businesses in the country, as well as its MPS segment. The company is seeking “a larger play in the printing segment,” according to The Hindu Business Line, including laser and digital printing. It is also focussing on driving […]
