Shoppers
Gen Z and Millennials increasingly willing to buy directly from brands
January 11, 2022
A new 2022 consumer trends report also reveals surge in ecommerce may have plateaued as more consumers anticipate to return to in-store shopping experiences.
Bazaarvoice report reveals the importance of brand trust
April 21, 2020
As retailers respond to COVID-19, the annual Shopper Experience Index from Bazaarvoice shows 77% of shoppers believe businesses are now more accountable than ever to consumers.