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Gen Z and Millennials increasingly willing to buy directly from brands

Gen Z and Millennials increasingly willing to buy directly from brands

by stefanie | Jan 11, 2022 | World Focus

A new 2022 consumer trends report also reveals surge in ecommerce may have plateaued as more consumers anticipate to return to in-store shopping experiences. Gen Z and Millennial shoppers are now more likely to order products directly from brands, and 72% of all...
Bazaarvoice report reveals the importance of brand trust

Bazaarvoice report reveals the importance of brand trust

by stefanie | Apr 21, 2020 | Around the Industry

As retailers respond to COVID-19, the annual Shopper Experience Index from Bazaarvoice shows 77% of shoppers believe businesses are now more accountable than ever to consumers. Retailers will increasingly need to meet consumer expectations across multiple fronts with...
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