Printers
Brother reveals the knack behind persuasive printer sales
March 25, 2019
A recent press release sent out by a PR firm representing Brother has been advising retailers on how to upsell, persuading consumers to opt for more expensive devices in order to simultaneously sell more consumables. As Choice reveals, the PR firm’s press release offered retailers “a short lesson in ‘the art of the upsell’”, with […]
HP unveils new solutions, services and products
March 21, 2019
At HP Reinvent: World Partner Forum, as well as revealing new strategies for growth, HP Inc. also unveiled its next wave of office printing innovations designed to empower partners with “seamless integration into the modern workplace.” “We continue to lead and innovate around products and solutions for our partners – no matter where they are […]
