by stefanie | Mar 25, 2019 | Around the Industry
A recent press release sent out by a PR firm representing Brother has been advising retailers on how to upsell, persuading consumers to opt for more expensive devices in order to simultaneously sell more consumables. As Choice reveals, the PR firm’s press release...
by stefanie | Sep 14, 2018 | Around the Industry
Manchester-based PR agency, Rumpus, has signed a deal with Printerland to promote national brand awareness for the printer reseller. As Business Manchester reports, through its management of media relations, Rumpus will “focus on showcasing Printerland’s expertise...
by Owen Collins | Mar 26, 2018 | Around the Industry
Canon Marketing Malaysia has appointed Ogilvy Malaysia as its new PR manager, with the OEM hoping for increased brand influence across its corporate, consumer and business divisions over the next year. The PR firm displayed a “deep understanding” of the Canon brand...