PR

Brother reveals the knack behind persuasive printer sales

March 25, 2019

A recent press release sent out by a PR firm representing Brother has been advising retailers on how to upsell, persuading consumers to opt for more expensive devices in order to simultaneously sell more consumables. As Choice reveals, the PR firm’s press release offered retailers “a short lesson in ‘the art of the upsell’”, with […]

Rumpus pens Printerland deal

September 14, 2018

Manchester-based PR agency, Rumpus, has signed a deal with Printerland to promote national brand awareness for the printer reseller. As Business Manchester reports, through its management of media relations, Rumpus will “focus on showcasing Printerland’s expertise across a range of diverse sectors, as well as promoting longstanding community and charity involvement.” Printerland was founded in […]

Canon, Ogilvy team up in Malaysia

March 26, 2018