HP targets laptops for Adverts

HP targets laptops for Adverts

Tech giant unveils new media arm, monetising devices with targeted laptop-based advertising formats. Reported by Adweek, HP is launching an advertising business, aiming to monetise its vast device footprint through a new unit called HP Media Network. The initiative...
Epson launches new B2B campaign in Australia

Epson launches new B2B campaign in Australia

Epson announced its new ‘Taking Sustainability Seriously’ campaign and appointed Orchard and Kaimera as its new creative and media agencies. Epson has launched a national B2B campaign, ‘Taking Sustainability Seriously’, following the appointment of digital creative...