Marketing
Canon ‘fuels emotion with print’
September 24, 2018
Canon Europe is hosting two events at its Poing-based Customer Experience Centre this week, showcasing all the possibilities of promotional print for brand campaigns. The first of its kind, Future Promotion Forum, will be held on 25th September, followed by Production Printing Business Days on 26th-27th September. Together, the events will welcome some 800 visitors […]
Amazon Alexa threatens big brands
August 9, 2018
New data compiled by ad agency, Digitas, has revealed that 85 percent of consumers who searched for products using a voice assistant chose the default result rather than a specific brand. As BUSINESS INSIDER reveals, “brands need to start training people to voice their preferences, fast.” This is because, as the report indicates, shoppers using […]
