New HP campaign hypes original ink

New HP campaign hypes original ink

The OEM’s Indian subsidiary has released a new digital film promoting the use of its original ink and printer cartridges. As INDIANtelevision reports, the digital film, Chikloo, represents HP’s “ongoing initiative” to encourage the use of its original ink and...
Effective marketing on a budget

Effective marketing on a budget

A recent Print Audit blog offers SMBs advice on how to develop an effective marketing strategy without breaking the bank. Penned by West McDonald, the company’s Vice President of Business Development, the blog explains that there are “2 key areas” that traditional...
CIG unveils Clover Services Group

CIG unveils Clover Services Group

Clover Technologies Group has announced the launch of its newest division, Clover Services Group. This new division offers a suite of business services designed to “engage and attract prospects, provide top-notch support for their dealers, and drive forward the...