Amazon Alexa threatens big brands

Amazon Alexa threatens big brands

New data compiled by ad agency, Digitas, has revealed that 85 percent of consumers who searched for products using a voice assistant chose the default result rather than a specific brand. As BUSINESS INSIDER reveals, “brands need to start training people to voice...
Xerox unveils new marketing resources

Xerox unveils new marketing resources

The revamped Partner Portal provides new resources for channel partners, in order to help them generate leads and sales. The OEM announced that its new enhancements were “easy to use, and built for success – reinforcing Xerox’s commitment to deliver value-added...
Minuteman marks 40 years in Canada

Minuteman marks 40 years in Canada

Minuteman Press International, a design, marketing, and printing franchise, is celebrating its 40th anniversary of franchising in Canada. “After expanding our franchise operations in the U.S. in 1975, we decided to bring our passion for printing and...
Keypoint Director explains custom testing

Keypoint Director explains custom testing

Pete Emory, Keypoint Intelligence’s Director of U.S./Asia Research and Lab Services shed some light on custom testing as part of Keypoint’s Q&A series. Speaking to Tim DeMuth, Emory explained that, with Keypoint’s custom testing, “the vendor has control of the...
Xerox Marketing Head reveals key trends

Xerox Marketing Head reveals key trends

In an interview with the Arabian Gazette, the Head of Marketing for Xerox Middle East has offered some fresh insights into both Xerox and contemporary business trends. When asked to describe how Xerox is transforming digitally, Ms Pui-Chi Li replied that Xerox “is...