HP’s vampire video promotes instant ink

HP’s vampire video promotes instant ink

HP turns to vampires to promote their instant ink programme. HP’s latest marketing campaign from Goodby Silverstein & Partners is enlisting modern-day vampires, portrayed by Beth Dover (Orange Is the New Black) and Tom Musgraves (Fargo) in an Adams family idea....
Personalise and brand your MFP?

Personalise and brand your MFP?

A-Four Business in the UK offers customisation of MFPs, office printers and copiers. UK-based A-Four Business Equipment prides themselves that they not only provide a product but a solution to its customer’s needs which also includes a service to personalise office...
Ricoh North America names new CMO

Ricoh North America names new CMO

Ricoh announced that Lauren Sallata has been named Chief Marketing Officer (CMO) of Ricoh North America. Sallata brings more than 20 years of experience directing large organisations through digital marketing transformations, with a focus on increasing customer...