Keypoint unveils generation-based study

Keypoint unveils generation-based study

Keypoint Intelligence – InfoTrends has released the results of its new study “GenZ to Boomers: Segmenting High-Spending Personas for Increased Share of Wallet”. This comprehensive multi-client study provides an understanding of how to increase “share of wallet”...
Canon sets the pace

Canon sets the pace

Canon U.S.A., Inc. has received the first Keypoint Intelligence – Buyers Lab (BLI) PaceSetter Award for Outstanding Serviceability 2018-2019. The award recognises the Company as the OEM that, according to BLI, has the best-designed tools, programs, and training...
Colour printing on the up

Colour printing on the up

New research from Keypoint Intelligence and InfoTrends shows that around half of 18-29 year-olds in general office environments across the US said that required colour printing was increasing. Whilst this suggests colour printing is becoming increasingly prevalent for...