Interviews
HP’s Brasher on print reinvention
April 9, 2019
George Brasher, the Managing Director of HP UK and Ireland, has spoken to TechRadar Pro about the four years since the division of the OEM, and what the future holds for the print business. The interview begins with Brasher discussing the separation of HP Inc. from Hewlett Packard Enterprise (HPE), which he calls “a great […]
HP’s Olson talks customer appeal
April 3, 2019
The OEM’s General Manager and Global Head of HP Home Printing, Anneliese Olson, has given an interview to CRN in which she explains how HP is pushing to corner the millennial market. Speaking at the company’s recent Reinvent 2019 event, Olson revealed that HP had redone its customer segmentation, in order to study the many […]
