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HP’s vampire video promotes instant ink

HP’s vampire video promotes instant ink

HP turns to vampires to promote their instant ink programme. HP’s latest marketing campaign from Goodby Silverstein & Partners is enlisting modern-day vampires, portrayed by Beth Dover (Orange Is the New Black) and Tom Musgraves (Fargo) in an Adams family idea....
HP faces new Instant Ink Complaint

HP faces new Instant Ink Complaint

HP’s instant ink programme is in the spotlight as subscribers launch a Class Action complaint against HP citing HP fails to deliver in a timely manner. The complaint was filed by Radek Barnert, and others against HP Inc (HP) and their instant ink programme....
HP reports YoY growth for Q2

HP reports YoY growth for Q2

HP Inc. and its subsidiaries announced fiscal 2021 second quarter net revenue of $15.9 billion (€13.04 billion), up 27.3% year-on-year (YoY), Instant Ink reaches 9.7 million users. Personal Systems net revenue was $10.6 billion (€8.7 billion), up 27% year-on-year with...
HP announces global launch HP+

HP announces global launch HP+

The OEM said in its announcement that HP+ is the future of printing, designed for the new hybrid models of how we live and work. HP Inc. announced the expansion of HP+, what it calls the smartest printing system, designed for consumers and small businesses. In a time...
HP launches Instant Ink in Australia

HP launches Instant Ink in Australia

The Instant Ink programme has been available in other countries for some time now but with its Australian launch, HP is offering ink and toner packages. The Instant Ink plans are available from AU$1.99 ($1.54/ €1.28) a month for 15 printed pages for ink and the toner...