What makes consumers buy counterfeit products?

What makes consumers buy counterfeit products?

The Centre for New Economics Studies at O.P. Jindal University’s latest research in India examines the factors affecting consumer demand for counterfeits. The released study investigates the factors shaping consumer behaviour while purchasing counterfeits of luxury...
Epson India aiming for Rs 20 billion mark

Epson India aiming for Rs 20 billion mark

The OEM’s Indian subsidiary is hoping to cross the revenue threshold of Rs 20 billion ($289.9 million/€258.8 million) in the 2019-20 financial year, based on growth in all its product segments. According to Business Standard, Epson India achieved a revenue of Rs 16.64...
Pantum holds first India partner meeting

Pantum holds first India partner meeting

The company hosted its many delegates and suppliers of the Rajasthan region at a hotel in Jaipur to unveil its “New Era of Printing.” According to IT Voice, Pantum is aiming to make its entry into the Indian market with “very aggressive pricing and service...