Herc

HP glams up Instant Ink

October 8, 2018

The OEM has expressed its desire to be “sexy” and has invested in a new advertising campaign for its Instant Ink service, collaborating with ad agency Herc and artist Akwasi. “Instant Ink is a convenient service, but not necessarily sexy. The product itself is – literally – very colourful. We picked that out and made it big,” […]