Fujifilm
Fujifilm launches new global branding
October 23, 2018
The OEM’s new campaign, NEVER STOP, is designed to communicate its range of business operations at the same time as promoting its corporate mindset. The campaign has initially been rolled out in Japan and the USA, with further launches planned in Europe, China, and South East Asia. According to the company, the core message of […]
Xerox silence dashes deal again
August 2, 2018
A general meeting of the OEM’s stakeholders failed to result in voices in favour of Fujifilm’s acquisition, leaving the controversial merger hanging in the balance. Fujilfilm’s hopes at resurrecting the deal now rest on appealing the injunction issued by a US court earlier this year, barring it from taking place, according to Nikkei Asian Review. […]
