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Study: Shoppers enjoy virtual window shopping

Study: Shoppers enjoy virtual window shopping

New research from Bazaarvoice finds that not only are 61% of consumers globally more likely to browse for new products online compared to in-store, but that they also find it easier (64%) and more enjoyable (54%). The research conducted among 9000+ consumers globally...
Study: Consumer behaviour changes post COVID-19

Study: Consumer behaviour changes post COVID-19

IBM released a study showing that COVID-19 Is significantly altering US consumer behaviour and plans post-crisis, personal mobility, retail shopping, and event attendance are among the areas most impacted. Findings from an IBM Institute for Business Value (IBV) survey...