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Consumers ready to switch brands

Consumers ready to switch brands

A consumer trends report by Brandwatch shows that 18% of consumers will make a permanent switch away from established brands. Brandwatch recently surveyed 6,917 people across France, Spain, Germany, the US, the UK, Australia, and Singapore via their mobile devices....
Embedding sustainability into business operations

Embedding sustainability into business operations

A new UK survey by packaging leader Smurfit Kappa provides insights into how Conscious Consumerism is continuing to drive the need for organisations to embed sustainability into business operations. With a growing demand for higher transparency of companies’...