Capgemini Research Institute
The sustainability aspect gains importance
November 29, 2023
The improved understanding of the ROI has not translated into increased investment yet, however the last 12 months saw significant progress in sustainability roadmaps and shifts in business models, according to research by Capgemini Research Institute.
Gen Z and Millennials increasingly willing to buy directly from brands
January 11, 2022
A new 2022 consumer trends report also reveals surge in ecommerce may have plateaued as more consumers anticipate to return to in-store shopping experiences.
