Brother
Brother reveals the knack behind persuasive printer sales
March 25, 2019
A recent press release sent out by a PR firm representing Brother has been advising retailers on how to upsell, persuading consumers to opt for more expensive devices in order to simultaneously sell more consumables. As Choice reveals, the PR firm’s press release offered retailers “a short lesson in ‘the art of the upsell’”, with […]
Brother examines sleeping customs worldwide
March 22, 2019
In honour of last week’s World Sleep Day, Brother UK investigated an octet of sleeping customs from across the globe, to find out if they could have a positive impact on business. Citing research from the National Sleep Foundation, the OEM relays that lack of sleep can negatively affect emotions, and suggests that a 20-30 […]
