Baby Boomers

Keypoint unveils generation-based study

October 25, 2018

Keypoint Intelligence – InfoTrends has released the results of its new study “GenZ to Boomers: Segmenting High-Spending Personas for Increased Share of Wallet”. This comprehensive multi-client study provides an understanding of how to increase “share of wallet” among key demographic groups for imaging-related products and services as well as PCs and social media platforms. The research […]