Survey reveals top three trends in 2021 for digital transformation
November 9, 2021
Digital transformation has already transformed the landscape of every industry. In just a few short years, it has completely changed how we choose to do business. And this is just the beginning.
With that in mind, Konica Minolta surveyed Australian small businesses in a wide variety of industries to discover the top three priorities for digital transformation. Just over half (52%) of respondents were working remotely or in a hybrid approach.
Konica Minolta explained that digital transformation can mean different things to different businesses, depending on where they sit in the transformation journey. The digital transformation journey is complex. In a new blog, Konica Minolta points out that it is not just about technology, it is about driving business model innovation. It is not just about delivering products and services faster; it is about increasing customer engagement.
Konica Minolta found that, regardless of where these businesses sat in the transformation journey, businesses ranked their top three priorities as:
- Productivity and office applications (45%)
- Storage (37%)
- Security (34%)
Konica Minolta’s survey additionally found that:
- 27% of businesses characterised their digital transformation status as “experimenting with pockets of experimentation with digital as an add-on to current services”
- 27% characterised it as “escalating with a digital strategy in place with a foundation for data-driven performance”
- 26% said it was “business as usual with unconnected systems and data silos”
- 12% said they were “accelerating with enterprise-wide momentum in productivity, innovation and performance from digital initiatives”
- 7% considered themselves “digital natives with a scalable, agile business and with business goals and KPIs aligned to digital-first principles”
To read more about Konica Minolta’s survey, read the company’s blog post here.
Categories : World Focus
