Staples Connect: Retail reimagined
February 6, 2020
Staples has announced the first six redesigned Staples Connect stores are opening in the Boston-area providing hands-on learning, including coworking, podcasting and community spaces.
Staples US Retail announced Staples Connect, a reinvented store with coworking, podcasting and community event spaces where professionals, teachers and students alike can connect and grow together.
Staples Connect has come to life in six stores – Cambridge (186 Alewife Brook Pkwy), Somerville, Needham, Boston, Brighton and Danvers (250 Independence Way) – while some elements of Staples Connect can be found in stores throughout Massachusetts.
“We recognise that the way people shop is changing, and with the launch of Staples Connect we are adapting to fit the needs of our customers,” said Mike Motz, Chief Executive Officer, Staples US Retail. “Our customers are teachers, students of all ages, small business owners and side hustlers. Research shows that much of what they are seeking is real human interaction with members of their community and industry, which is key to productivity and growth. At Staples Connect, we do more than just supply your success through product offerings, we wholeheartedly support it.”
New elements of each fully transformed store includes:
- SpotlightSpace: A free in-store event space designed as a platform for the personal and professional development of the community. In the nearly 500 square foot space, customers can connect and learn by hosting or attending events such as speaker sessions, workshops, seminars, meetings and more.
- Podcast Studio: Through a collaboration with iHeartRadio, the Staples Connect Podcast Studio provides dedicated space for story tellers and small businesses to record and let their voices be heard. The space features a soundproof room with professional equipment for up to four people, with a dedicated specialist available in-store to help users along the way.
- Staples Studio: A collaborative coworking space that provides entrepreneurs, small businesses and students access to private or shared offices, community kitchens, meeting rooms and brand-new technology. Staples Studio is now available on a membership basis, and members have access to seven Studio locations and an on-site manager.
- SolutionShop: The store layout features a new way of shopping, focused on building solutions for home offices, small businesses and classrooms.
- Every Staples Connect store features a variety of services to help achieve your goals as part of the SolutionShop, including:
- Print & Marketing Services
- Tech Services
- TSA PreCheck enrollment
- Professional services offered by selected partners including marketing, tax & finance and legal
Categories : Around the Industry
