The Recycler
  • G&G Masthead August 2024
  • Biuromax Masthead web banner March 2024
  • Katun Masthead Nov 2024
  • Ambiente 2025 Masthead

Sales of single-function printers surge during pandemic

September 14, 2020

Western Europe’s largest distributors saw printer sales boom at the end of the first quarter of 2020 and then fall in the second quarter, according to the latest data published by CONTEXT, the IT market intelligence company.

The sudden rise, to meet the demand created by widespread lockdowns, prompted an impressive increase in sales of inkjet SFPs (single-function printers). Distributors also sold more consumer printers than in the same period last year.

Although inkjet SFPs saw the biggest year-on-year improvement, sales of inkjet MFPs (multifunction printers) also increased during March, as did those of laser MFPs, albeit on a more modest scale. Laser SFPs followed a different course, with sales falling and remaining below those seen in 2019.

The sudden rise and fall in sales of inkjet SFPs contrasts with the consistently flat performance of these devices in the first half of last year: sales were up by 45.6% in March but distributors sold more than ten thousand fewer units in May 2020 than in May 2019. According to CONTEXT, this suggests that increased demand caused a supply shortage. Sales of inkjet MFPs, consistently the most popular printers, also spiked in March. It is possible that increased demand for inkjet SFPs was prompted by distributors and vendors reaching the end of their supply of inkjet MFPs near the start of July.

Pricing may also have been a factor as average selling price (ASP) of inkjet SFPs fell between January and April, then rose in May and June before falling again in July pushing sales back up to a level corresponding to a 9.4% year-on-year increase. The March sales increase for these products came in the middle of this ASP decline, whilst the subsequent reduction in sales coincided with the restoration of higher prices.

Business and consumer products contributed equally to the March inkjet SFP sales spike. However, in Western Europe, overall sales to business-targeted models declined by 11.1% in the first quarter and by 20.1% in the second.

Meanwhile, the consumer-targeted printers increased by 14.6% in the first quarter but only 4.9% in the second reflecting the softening of the market as spring turned into summer. Most inkjet printers sold are MFPs, and the pandemic has affected sales of business and consumer inkjet MFPs in quite different ways. The growth in sales of consumer models reached a height of 36.3% year-on-year, with ink-tank devices doing particularly well.

Meanwhile, sales of the equivalent business printers, far from being boosted, fell steadily, with the year-on-year decline increasing from -5.7% in February to -32.9% in May, -19.2% in June, and -43.6% in July.

“Given the pandemic, it is not surprising that consumer models have performed well and that the overall market has been challenging”, said Antonio Talia, Head of Business Analysts at CONTEXT. “Developments in the next few months will continue to shape sector-specific growth and determine both how long the consumer boom lasts and whether the business sector makes a good recovery.”

Categories : Around the Industry

Tags : Context Inkjet Market Data MFP Research SFP

  • G&G web advert October 2024
  • Static Control June 2022 Big & Bold Ad
  • Cartridge Web Nov Web Banner
  • TN Core Nov Web advert
  • Ink Tank No Web advert
  • GM Technology Nov Web Ad
  • IR Italiana Web ad January 2021
  • Apex Web ad Nov 2024
  • Biuromax Nov 2024 Web Ad
  • Mito Web banner June 2024
  • Denner Feb 2024 Web Ad
  • denner UK Web Banner Jul 2024
  • PCL Nov Web advert
  • HYB Web banner Jan 2024
  • CET Web ad December 2023
  • Zhono Web ad March 2024
  • ITP Web ad January 2021
  • denner UK Web Banner Jul 2024
  • CET Web ad December 2023
  • PCL Nov Web advert
  • Mito Web banner June 2024
  • ITP Web ad January 2021
  • Zhono Web ad March 2024
  • Denner Feb 2024 Web Ad
  • HYB Web banner Jan 2024
  • ITP Web ad January 2021
  • Zhono Web ad March 2024
  • CET Web ad December 2023
  • PCL Nov Web advert
  • Denner Feb 2024 Web Ad
  • Mito Web banner June 2024
  • denner UK Web Banner Jul 2024
  • HYB Web banner Jan 2024

The Recycler, Wittas House, Two Rivers, Station Lane, Witney, OX28 4BH, United Kingdom | Tel: +44 (0) 1993 899800 | Fax : +44 (0) 1993 226899
©2006-2023 The Recycler - Terms & Conditions - Privacy Policy including cookie use

Web design Dorset | Websites by Mark