Real Madrid Foundation and HP join forces
February 14, 2025
The Real Madrid Foundation announced a strategic collaboration with HP Inc. to promote digital skills and sports for disconnected communities during a joint signing ceremony at Ciudad Real Madrid.
This collaboration will harness the unique capabilities of both organisations to leverage the ways in which technology as well as sport for good can empower individuals and prepare them for the future of work. The multi-year partnership is a component of the global technology sponsorship agreement announced with Real Madrid C. F. in February 2024. This collaboration will showcase how technology, sports values, and education can work together to generate positive and lasting change in the world.
“These projects exemplify the global impact of this alliance, which will seek to empower vulnerable communities through access to sports and technological education, strengthening both individuals and their communities with essential values such as effort, overcoming challenges, and teamwork.” said Alvaro Arbeloa, the Real Madrid ambassador and coach of the Juvenil A youth team. “By bringing its technology expertise to our two existing projects in Spain and Indonesia, HP will be helping the local NGOs to enhance their support to their communities by providing access to future-critical skills.”
HP will provide technology and digital solutions to the Real Madrid Foundation’s socio-sports programmes in Spain and Indonesia, including the HP Foundation’s free business skills platform, HP LIFE.
“This partnership is a beautiful example of the power of teamwork, and what it means to be stronger, together. We are honoured to partner with Real Madrid Foundation and support these deeply impactful initiatives,” said Michele Malejki, Global Head of Social Impact, HP Inc., and Executive Director, HP Foundation. “At HP, we are dedicated to closing the digital divide for adolescents and adults so they can have the critical skills needed to participate and thrive in an increasingly digital economy.”
Categories : Around the Industry
Tags : HP Inc Partenrship Projects Real Madrid Foundation Technology
