Quocirca’s latest study highlights opportunities and investment focus
February 12, 2025
The AI Vendor Landscape Study 2025 explores the key use cases and competencies that are emerging to meet fast-growing demand for AI-powered print infrastructure, software, and workflow solutions.
Quocirca’s research shows significant market opportunity. Sixty-four percent of organisations plan to increase AI investment over the coming year. Within the MPS market, 73% of organisations say it is very or fairly important that providers introduce innovative AI-powered approaches to print.
Quocirca CEO Louella Fernandes said: “Vendors are rapidly developing and bringing to market AI-powered solutions, drawing on data expertise and enhancing workflow and service offerings. As the market quickly evolves, they will need to ensure they are also building an AI partnership ecosystem, both by engaging with AI experts and by supporting the channel to develop AI confidence in customer engagements.”
To capitalise on this opportunity, vendors must integrate AI to enhance existing offerings and build new areas of competence. Quocirca’s study finds that leaders are demonstrating a strategic approach to AI, integrating it across multiple applications including:
- AI-driven IDP: Intelligent Document Processing (IDP) capabilities automate the extraction, classification, and analysis of data from various document types, such as invoices, contracts, and forms. Leveraging AI and machine learning techniques, including natural language processing (NLP) and computer vision, it accurately understands document content, regardless of format or structure.
- Advanced analytics and automation: Leaders are offering significant productivity and efficiency gains for customers via AI and machine learning applied across MPS deployments through device optimisation, and within business process automation – including for hyper-personalised printing – and workflow solutions.
- Device and document-level security: There is considerable innovation and investment in this area, from AI/ML-driven device capabilities to AI-enabled content security and AI-powered fleet security. 62% of IT decision-makers recognise that AI advances also create security risks, and 83% think its important vendors us AI/ML to identify security threats and attacks, making this an important area for vendors to demonstrate competency.
- Sustainability: From using AI in product design and supply chain management, to integrating it in print optimisation solutions, vendors are drawing on its potential to enhance sustainability throughout the print lifecycle. This is important to buyers, especially those with strong corporate sustainability strategies, among whom 83% believe AI is an important tool for addressing sustainability issues.
- Device maintenance and servicing: AI is well-established in predictive maintenance, with innovators now introducing augmented reality and GenAI solutions to support both on-site and remote customer support.
Independent Software Vendors (ISVs) are also incorporating AI capabilities within IDP solutions and developing innovations such as content-aware printing, sensitive data identification, and GenAI-powered documents summaries.
Hyperscaler cloud platforms are also entering the IDP space, refining their AI/ML capabilities for document processing tasks from OCR, NLP and data extraction to document classification. This offers opportunities for smaller players to layer solutions onto these services.
Categories : World Focus
Tags : AI Investment Market Research Opportunities Quocirca Vendor Study
