Oki and ISW to launch new OEM printer line
May 14, 2021
Oki is launching an exclusive OEM printer line with Imaging Supplies Warehouse (ISW) for the digital transfer market in the Americas.
Oki Data Americas, an Oki Electric Industry Co., Ltd (OKI) wholly owned subsidiary announced that Imaging Supplies Warehouse (ISW) will launch a new line of digital transfer printers, which are “Powered by OKI Technology”, to the Americas market.
Under this exclusive partnership between OKI and ISW, the new brand will be the only authorised OKI-based printers in the digital transfer and garment decoration markets that have been engineered, customised, and certified by OKI for distribution in the Americas, and ISW will serve as the exclusive distributor for this technology.
“We’re extremely excited to see ISW launch the new brand that will enable the continued distribution of OKI digital transfer technology in the Americas,” said Sergio Horikawa, President & CEO, Oki Data Americas, Inc. “ISW has been an exceptional partner and worked very closely with the OKI engineering team in Japan to bring this new product line to market. There are a lot of imitators in the marketplace and “manufacturers” who source OKI printers from non-authorised sources and relabel them for inclusion in their systems. Companies that take those shortcuts are not aligned with OKI and we are taking action to confront and impede these “manufacturers” from selling unauthorised rebranded printers.”
Prior to this announcement ISW had served as the master distributor of OKI-branded digital transfer technology in the Americas. Their customer service, logistics capabilities, and direct relationships with leading technology providers enables ISW to deliver turn-key solutions to the garment decoration, screen printing, and embroidery markets. ISW’s market position led to significant growth for OKI-branded digital transfer printers in the Americas, becoming the fastest growing product segment in the OKI printer line-up.
“Since the introduction of white toner laser printers for garment decoration, we at ISW have seen incredible growth in interest and demand for this technology in both North and South America. ISW is committed to building on this momentum through this OEM agreement with OKI by making certain our dealer network can continue to provide their customers with the necessary products and support to grow their decoration business,” stated Jim Tenholder, President of ISW. “As the most trusted brand in the white toner market, it was critical that OKI digital transfer technology continue to be available in the market, as it offers truly unique capabilities that no one else offers. We are honoured to be chosen by OKI to continue this legacy under the ISW brand.”
The new OEM brand will be announced in May 2021.
Categories : Products and Technology
Tags : Brand ISW OEM OKI Data Americas OKI-Powered
