Kyocera appoints new VP of Corporate Marketing
November 23, 2020
José María Estébanez has been named Vice President of Corporate Marketing.
The transformation of Kyocera Document Solutions America, Inc. has taken its latest step as José María Estébanez has been appointed as Vice President of Corporate Marketing. It continues the plans of President & CEO Óscar Sánchez as he brings in new talent and experience to his leadership team to head up the organisation through this period of innovation.
Estébanez was appointed as Senior Director of Integrated Marketing Communications in September 2019, after working with Kyocera’s European division to renovate their marketing efforts across Europe, the Middle East and Africa.
Since joining Kyocera at their Fairfield, New Jersey, headquarters, he has overseen projects such as implementing a new way of working within the Marketing team, applying an agile approach to integrate technology, processes and people to obtain the very best results from the talented team in the headquarters. Kyocera said that this has led to significant achievements, including the development of Kyocera’s new Partnership Programme for Kyocera’s dealers, launched earlier this year, as well as the launch of the new company website and dealer portal. This has complemented the implementation of digital technologies to run and optimise campaigns such as a marketing automation platform.
Estébanez also worked closely with the company’s leadership team to prepare Kyocera’s response to the COVID-19 pandemic, coordinating communications at both an internal and external level. This communication with partners and employees was a key part of Kyocera’s efforts in early 2020.
“Over the past year José has stepped up in a very remarkable way, in a difficult situation for the company. His professional trajectory, international and diverse experience, knowledge about Kyocera, commitment and identification with our core values, and his achievements in the last year, were very obvious to the selection committee that José is the best person for this role,” explained Sánchez.
“As Vice-President of Corporate Marketing, Jose will strategically develop and lead the marketing organisation’s overall capability within the US, including Product Marketing, Channel Management, eCommerce, Sales & Marketing Technologies and campaigns to drive positive brand equity and awareness.”
“It is an honour and a source of immense pride to be named in this position, and there could be no better way to celebrate my fifth year with Kyocera,” explained Estébanez. “Now is not a time for any organization to stand still, and under the direction of our leadership team, it is clear that Kyocera will lead the way in defining the new normal. Corporate Marketing will form a critical pillar in this project and it’s up to our team to position ourselves as the best marketing team in the industry.”
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Tags : Business Kyocera New appointment Team
