Konica Minolta teams up with Brother in India
December 2, 2022
Konica Minolta Business Solutions India Pvt Ltd partners with Brother International (India) Private Limited to expand their reach to enterprise customers.
The partnership agreement covers the Indian market, where Brother India is looking to provide A4 printers, aimed at enterprise customers. Konica Minolta India will promote these products but the products will maintain Brother branding. Through this partnership, Konica Minolta India is looking to address the needs for A4 size printers in this segment.
Commenting on the partnership, Katsuhisa Asari, Managing Director of Konica Minolta Business Solutions India Pvt Ltd said: “We at Konica Minolta India are thrilled to partner with Brother India. This partnership will provide more growth opportunities for both organizations. The difficulties presented by the digital transition have greatly aided in our learning and exposed us to newer consumer behaviours, allowing us to provide value to our clients in the form of specialized marketing solutions. Our “Customer centric” approach will help us to align the needs by offering various product solutions.”
Alok Nigam, Managing Director of Brother International (India) commented: “We are excited to begin this new cooperation with Konica Minolta to reach new audiences in the dynamic and vibrant Indian printing market. We continually seek innovative methods to complement the changing consumption habits of our consumer. This partnership exactly does that for us as it offers complete printing solutions with A4 & A3 capabilities to the customers & makes it mutually beneficial for Brother India & Konica Minolta.”
Categories : Around the Industry
Tags : Brother India Konica Minolta India Partnership Products & Technology
