Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) has launched a new global campaign to help businesses understand the changing needs of customers, create more added value and rethink opportunities in a fast-changing world.
Konica Minolta’s global campaign allows printers to ‘See the Potential’ by showcasing new, high-value digital printing techniques that create unique customer experiences.
Working closely with customers on their digital transformation, Konica Minolta advises that in a digital era there are good business reasons for communicating through multiple cross-media channels; not just via paper-based media. The campaign will focus on new business opportunities, which Konica Minolta says can be found everywhere by embracing new techniques and creating unique customer experiences.
“As the industry evolves, stories and experiences are being brought to life not just through paper-based media, but by communicating through multiple cross-media channels,” said Dino Pagliarello, Senior Vice President, Product Management and Planning, Konica Minolta. “Our new campaign is focused on inspiring customers to ‘See the Potential’ by opening their eyes to the art of what’s possible – from conquering new markets to embracing new techniques and creating more unique customer experiences.”
Konica Minolta’s campaign video, for which the entire set was made from printed materials, can be viewed here:
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