Image Star launches Capsul brand
August 28, 2024
Image Star has announced the launch of Capsul, a new brand of everyday office essentials.
Capsul offers IT peripheral solutions, which combine high performance, accessible technology, and exceptional value. Starting with a complete line of A4 monochrome printers aimed at resellers for the small office and home office (SOHO) segment.
Capsul packs the capability everyday users need in a beautifully intuitive design and compact form factor. This focus on simplicity comes with serious value advantages. Image Star explained that Capsul was engineered to offer the best value price point in laser print on both hardware and cost per print. Even better, Capsul puts more margin in the reseller’s pocket without the heavy overhead burden of a traditional OEM.
Resellers interested in an additional recurring revenue stream can sign on as authorised service providers. Regardless of experience level, Capsul offers sales, marketing, and technical support resources. Resellers can tap all these resources and more through their existing distribution relationship with Image Star. Capsul is now eligible for favoured Image Star value-added services like rapid dropship, co-sell and co-marketing, custom RFP support, and Suite Fleet MPS.
“Our goal is to maximise value for our resellers and their end users. With Capsul, we strip out the big brand markup to make technology accessible to everyone at the best price,” said Philip Crean, Chief Commercial Officer for Image Star. “In countless other industries, house brands are an effective vehicle for delivering high quality basics with tremendous value. But, so far, IT hardware has lagged in this trend, and we believe the industry is overdue. Capsul is a natural evolution of our strategy to support resellers across IT hardware categories.”
Capsul is now available to Image Star resellers, with a starting lineup of A4 monochrome printers and MFPs in 33 ppm and 40 ppm variants.
Contact your Image Star account executive for product, pricing, and programme information at sales@imagestar.com.
Categories : Products and Technology
Tags : Capsule Image Star Printers Reseller SOHO
