ICCE launched a completely new look and feel for its communications, to further enhance its information on anti?counterfeiting.
The new design incorporates the clean look of the print colours of CMYK to visualise what is at the heart of our association. This eye?catching look and feel grabs the attention of readers, from law enforcement officials to businesses and consumers, ICCE explained. The new design is made up of a clean, modern look that prominently features the basic print colours of CMYK.
The ICCE website has also been completely redesigned and relaunched. The pages provide specific information and hands-on tips for our stakeholders. They also summarise recent news and updates from the anti?counterfeiting work of ICCE, including information on upcoming and past events. In addition, readers can download resources such as our ICCE Authentication Guide, which helps to quickly check printing supplies of our member brands for signs of counterfeiting.
“Communications is key to effectively fight counterfeiting – and to helping our stakeholders take action. At ICCE, we have a very strong position, combining the intelligence of multiple leading brands. Together we send a powerful message: We make it clear that ICCE members are committed to fighting counterfeiting. And we show that we are helping to protect and safeguard our valued customers and business partners,” said Senior IP Enforcement Officer at Kyocera Document Solutions Europe.
The new communications approach will also enhance ICCE’s training activities for law enforcement representatives. ICCE regularly supports training sessions and workshops, fostering close cooperation with officials and enabling them to fight counterfeiting schemes. Such training sessions are tailored to the daily work of customs and law enforcement officials. They educate on counterfeit imaging consumables, the risks they pose to users, and how to spot them. In this way, ICCE aims to help authorities to protect honest traders and unwitting customers from risky counterfeit printing supplies.
“Counterfeit imaging consumables are illegal – they ultimately cheat consumers out of the quality they have a right to expect from branded supplies. In fact, counterfeits can pose serious risks to users and channel partners. At ICCE, we are committed to protecting consumers and honest businesses, as demonstrated by our bold actions and initiatives,” said Global Brand Protection Manager at Lexmark.
New communications projects for 2025 are already in the pipeline. ICCE said it and its members will continue to take a strong stance against counterfeit imaging consumables. ICCE added: “Through educational articles and social media activities, we will keep raising awareness of the risks posed by counterfeit imaging consumables, now with a brand?new look and feel.”
