HP launches ‘Plant a Tree with HP’ campaign
April 28, 2022
In partnership with Dr. Goodall’s namesake initiative, “Jane’s Green Hope,” and the Arbor Day Foundation, HP is planting up to one million trees to celebrate 150th anniversary of Arbor Day.
HP Inc. (NYSE: HPQ), in honour of the 150th anniversary of Arbor Day, joined together with Dr. Jane Goodall, famed conservationist and founder of ‘Jane’s Green Hope’ – Dr. Goodall’s namesake reforestation initiative – and actress, producer and writer Rebel Wilson, to raise awareness for the ‘Plant a Tree with HP’ campaign. Dr. Goodall, founder of the Jane Goodall Institute (JGI), and Wilson met to discuss the importance of global reforestation featured in a newly released video.
The Plant a Tree with HP campaign, running through 30 June 2022, is a partnership between HP, Jane’s Green Hope, and the Arbor Day Foundation to plant up to one million trees by the end of the year. This campaign will support native and community-led tree plantings toward the 1 Trillion Trees Challenge. Every HP purchase from now through June contributes to the tree planting milestone.
Through JGI’s Jane’s Green Hope and the Arbor Day Foundation, trees planted as part of the ‘Plant a Tree with HP’ campaign will follow a strict protocol to ensure they survive and thrive to maturity, are the correct native species for the region and ecology of the area, and benefit human communities through local management of forests.
“Private companies have a critical responsibility to use their resources and reach to ensure we’re doing everything possible to restore, regenerate and protect global forests,” said Dr. Jane Goodall. “By working with corporations like HP, Jane’s Green Hope is able to leverage those resources to positively impact the lives of people, other animals, and the environment we share.”
In support of this programme, Rebel Wilson and Dr. Goodall went forest bathing, a Japanese practice that encourages people to spend time in nature and immerse themselves in green spaces. During their time in the forest, Rebel and Jane discuss the importance of global native tree planting and protection through community-led efforts, and even planted a tree of their own, symbolising their shared commitment to forest regeneration.
“To plant a tree with such a legend like Dr. Jane Goodall and a company as environmentally conscious as HP, I mean, what an opportunity,” said Rebel Wilson. “I just hope people realise the importance of climate change, and the critical role forests play in combatting it. This initiative will help by not just planting trees but also ensuring proper forest management in places like the US, Brazil, and Madagascar, where they’ll make the most positive impact.”
“The Plant a Tree with HP campaign differs from others in that the work here doesn’t just stop with simply planting the tree,” said James McCall, Chief Sustainability Officer at HP. “We recognise that our role as a corporation is imperative so we have committed that every page printed through an HP printer will be forest positive. This programme gives us the opportunity to bring our customers along on that journey so we can build critical mass, which is essential in addressing the extremely complex challenges we’re facing as a planet.”
Jane’s Green Hope is an initiative of the Jane Goodall Institute, a non-profit founded by Dr. Goodall in 1977. The science-driven, holistic organisation turns Jane’s vision for a better world into a reality through interconnected programs that use community-led and local partnerships to improve well-being for people, other animals, and the planet we share. As a vital part of that work, JGI’s Jane’s Green Hope initiative invests in and focuses on nature-based solutions like reforestation to address the intersection of threats to ecosystems, humans, and wildlife. Through the campaign’s efforts and key partnerships, JGI provides a valuable diversity of benefits worldwide including local sustainable livelihoods, heat regulation, protection of watersheds, and soil regeneration, while also combatting the climate crisis and biodiversity loss.
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