Rodney Carvalho, individually and on behalf of all others similarly situated filed the complaint in the United States District Court Northern District of California, accusing HP of false advertising on its website.
In the complaint, the Plaintiff alleges that HP “To sell more products and maximize its profits, HP displays false reference prices on its website and advertises false savings based on those prices. The reference prices are false because they do not represent the actual prices at which HP regularly sells its products. The savings are false because they do not represent the actual savings obtained by customers.”
Rodney Carvalho calls these actions by HP “unlawful marketing practice, commonly known as false reference pricing” and says in the complaint that HP “artificially increases demand for HP products and induces customers to pay more for them based on a false impression of their value.”
Products in question in this Class Action Complaint are HP’s All in One computers and laptops where the item was advertised as on sale in its online store, however over a six month monitoring period, the item never changed in price.
Rodney Carvalho says that “HP creates an illusion of savings on its website by advertising false reference prices and false discounts based on those prices.”
The Plaintiff demands a jury trial.
