G&G’s one-stop model sets new standard
September 4, 2024
As businesses worldwide continue to adapt to rapid changes in technology and consumer behaviour, the demands placed on suppliers of office products and consumables are evolving.
Quality and price, once the dominant factors in purchasing decisions, are now joined by a third imperative: convenience. And in this new landscape, G&G, a subsidiary of Ninestar, has emerged as a leading player, revolutionising how distributors and wholesalers approach their procurement strategies.
G&G’s one-stop-shop model sets it apart from the competition by offering a comprehensive range of products from toner and ink cartridges to hardware devices, streamlining procurement for buyers. According to Eric Zhang, General Manager of Ninestar Image, the G&G brand has positioned itself to meet the growing demand for convenience in the office supplies industry. “We have the most extensive range for those looking for the convenience of a one-stop shop,” Zhang explains. With 185 production lines and over 13,700 SKUs, G&G’s offering covers more than 90% of OEM brands, making it a powerhouse supplier across the globe.
The move towards online purchasing has accelerated over the last decade. More than ever, wholesalers and distributors are placing a premium on efficiency and simplicity. In a study conducted by Analytic Steps, 83% of respondents cited convenience as a crucial factor in their purchasing decisions, a shift that is pushing suppliers to rethink their operations.
Buyers, Zhang says, are increasingly willing to pay more for streamlined operations that reduce the complexity of managing multiple relationships. G&G’s all-inclusive approach offers several key benefits to buyers: from reducing administrative costs to providing seamless product compatibility, the model has proven to enhance both efficiency and cost-effectiveness.
For many distributors, sourcing from a single supplier simplifies inventory management, allowing them to coordinate deliveries, track stock, and anticipate restocking needs more effectively. “By consolidating procurement with one supplier, wholesalers reduce the risk of stockouts or overstocking while gaining better pricing and terms,” Zhang adds. This leads to overall savings and, crucially, more reliable supply chains.
G&G’s vertically integrated production system ensures that all products, from toners to hardware, work seamlessly together. This, in turn, minimises performance issues, reduces returns, and enhances customer satisfaction.
“Customers value not just the cost savings, but the assurance that all components work well together,” Zhang notes. “It’s a key factor that builds trust with retailers and their end users.”
Additionally, G&G provides after-sales support, including technical assistance and product training, which helps enhance customer relationships. “Our customers don’t just buy products; they receive the support they need to ensure those products perform as expected,” Zhang says.
Categories : Around the Industry
Tags : Article Business Convenience G&G Ninestar
