G&G positions itself as a colour specialist
June 2, 2023
The brand has positioned itself as a colour specialist for the global printer cartridge industry.
G&G announced it has chosen to be a colour specialist instead of a toner specialist. This decision has resulted in G&G being able to provide the best colour printing experience for its customers, the company explained.
G&G added: “Some pride themselves on being toner specialists, but the truth is that no single manufacturer can make the best toner for every printer, all of the time. G&G recognised this challenge and invested in being colour specialists instead.”
“Toner is not the only factor in determining good colour. The perfect matching of the many components is also a critical factor,” said Amy Jia, Senior Product Director of G&G. “For this reason, G&G actively seeks out, rigorously tests, and carefully selects the best toners and combinations in the world for each cartridge in each printer.”
“Being a colour specialist is better than being a toner specialist,” said Jia. “We believe that by focusing on colour, we can deliver a better printing experience with more vivid, crisp, and satisfying colours.”
The company said that its team of colour specialists has undergone extensive training and certification to ensure that they have the knowledge and skills to deliver the best possible results.
“G&G is committed to providing our customers with great colour guaranteed,” Jia added. “We believe that by being colour specialists, we can deliver on that promise and provide our customers with the best possible printing experience.”
Categories : Around the Industry
