G&G has started a series of articles describing what the company is identifying as what distributors look for most from a manufacturer and supplier.
Asking its customers, the company unveiled that key areas can be identified as
- Customers are attracted to unique products that stand out.
- Differentiation also fosters customer loyalty.
- Product differentiation actually allows for premium pricing—not discounting.
- G&G’s customers have found that differentiation reduces price competition.
- Brand image and reputation are achieved with product differentiation.
In its article the company describes how and why it is working strategies to deliver these key factors.
“We cannot be complacent if we want to remain a leader in the global printer, copier and imaging supplies market,” said Linda Fan, Senior Vice General Manager of G&G. “Differentiation is the key strategy we must use to keep in front. It demands a great deal of investment, but we will never abandon this strategy because we want end-users to have choice and the very best printing experience.”
“Our customers expect it. We will deliver it.”
The full article can be found here.
