Fluorescent colours on trend?

April 20, 2022

A Canon U.S.A. consumer survey illustrates the appeal and attraction of fluorescent colours.

Canon U.S.A., Inc. recently unveiled the results of a new survey, “Canon’s Fluorescent Colour Impact Study,” which captures the powerful allure of fluorescent colours and validates consumers’ overwhelming support of the return and use of bright, bold colours in a broad range of materials and business settings.

According to the survey, three-out-of-four consumers indicated they are more likely to pay attention to posters and signage that feature fluorescent colours. More than 90% of consumers said they are very likely or somewhat likely to remember posters and signage printed in fluorescent colours. Fluorescent’s ability to capture the modern consumer’s attention was evidenced by over two-thirds agreeing that fluorescent colours are making a comeback.

“There’s no denying those fluorescent colours that dominated in the 1980s and 1990s are resurging,” said Sam Yoshida, Executive Vice President and General Manager of Canon U.S.A., Inc. “Fluorescent seems to be everywhere now, and it’s compelling businesses, designers and artists to reimagine their colour palette and consider all the imaginative possibilities that come along with it. With our new line of imagePROGRAF GP Series printers, Canon can help turn these dreams into reality by expanding the world of colour.”

Overall, Canon said the new survey reveals that fluorescent colours will likely have staying power this time around. Survey findings include:

• A study in pink: A plurality of consumers (31%) believe fluorescent pink is the most iconic colour in art and culture, and the most personally engaging of the fluorescent colours.
• Fluorescent ink: Fluorescent colours pop in digital and print, which explains why (55%) of consumers said they would like to buy a printer that uses fluorescent ink.
• Positive thoughts: When consumers see fluorescent colours most feel happy (64.5%) and excited (47%).
• Colourful industries: Out of all the private sectors, including technology, retail, media, sports and travel/hospitality, the fashion domain was surprisingly usurped by the world of entertainment as the industry consumers most associate with fluorescent colours.

“Fluorescent colours transcend industry and form,” said Tim Greene, Research Director of International Data Corporation (IDC). “More often than not, they capture the audience’s attention, and engage consumers in new and compelling ways. Instead of overlooking this massive trend, Canon is embracing it by designing and introducing high-performance printers that deliver bright colour printing capabilities for a diverse spectrum of assets, from photographs and Pop Art, to posters and signage.”

The study’s findings are based on a national survey of 1,000 U.S. citizens conducted in March 2022.

Categories : Around the Industry

Tags : Canon Inc. Fluorescent Colours imageGRAF Pro Ink Poster Printing Survey