Epson Philippines unveils nationwide roadshow
July 18, 2018
Epson recently held its ‘It’s in the Details Nationwide Roadshow 2018’ in select SM Malls, exhibiting its latest printer and projection technologies, in collaboration with SM Cyberzone.
As it continues to “gain market traction and achieve leadership positions in key segments”, Epson reveals it is showcasing the latest in its array of products and solutions, including the M-Series and L-series printers, as well as its interactive projectors.
Mall-goers will experience live demonstrations of Epson’s core technologies, developed from its four pillars of innovation— inkjet, visual communications, wearables, and robotics.
“It is our obsession to details that allows us to continue providing innovative technologies to our customers that would help them build their organisations. It resulted in the birth of our new brand campaign, It’s in the Details,” said Eduardo Bonoan, Director of Marketing Division, Epson Philippines. “We want to showcase all of these technologies through our roadshow, which will be held in different locations across the country.”
Among the product lines featured in the event is the Epson M-Series, an alternative to the laser printer. It offers laser quality prints and speedy performance but, Epson explains, “at a more economical price range.” The OEM continues, “Its pigment inks allow for printouts with sharp texts that are water and smudge-resistant. The M-Series printers can also be utilised by businesses, especially for their monochrome prints.”
Epson is also highlighting its L-Series printers, which provide “one of the lowest printing costs in the market with high page yield.” According to the OEM, with its ink tank printers, it can print several thousand pages compared to traditional printers, which can only print hundreds. Instead of replaceable ink cartridges, the L-Series ink tank printers are refillable through “affordable” ink bottles, which “helps offices and small businesses save on their running costs.”
Categories : Around the Industry
Tags : Campaign Epson Philippines Printers Roadshow
