Epson invests in commercial business inkjet market
April 25, 2019
Epson America, Inc. say it is underscoring its commitment to the commercial business inkjet market with a strategic initiative.
This investment focuses on the recruitment of seasoned channel leaders, expansion of its business printing portfolio with significant research and development, and bolstering personnel to support new business opportunities.
Epson recently named channel veteran Patty O’Brian as director of commercial sales for Epson’s WorkForce Enterprise and Business Inkjet products. O’Brian will be responsible for driving demand for these Epson products in the channel and accelerating revenue growth.
Under O’Brian’s charge, Eric Wederbrand, former Vice President of Product Management at SYNNEX and Scott Blitz former President at Arizona Office Technologies, a Xerox company have joined Epson as the WorkForce Enterprise and Business Inkjet products regional sales managers, bringing expertise from a long history in the industry. Wederbrand’s and Blitz’s teams are chartered with recruitment and activation of channel partners and sales growth through those partners by enabling them to pursue new business opportunities and secure more profit through compelling total cost of ownership.
“The business printing market is prime for a shift in technology. With Epson’s PrecisionCore Line Head Technology and channel-first approach, Epson is the ideal company to lead this transition,” said Mark Mathews, Vice President, commercial sales and marketing. “With a strong leadership team in place and technology solutions designed to meet the needs of future business challenges, Epson is positioned to usher in the year of inkjet in business.”
In addition, Epson recently appointed Joseph Contreras as commercial marketing executive, tasked with leading portfolio management, strategic partnerships, software integration and support, and sales and marketing programs for WorkForce Enterprise inkjet printing solutions. Prior to joining Epson, Contreras was the vice president of Product and Solutions Marketing for Toshiba America Business Solutions, Inc.
Epson says it has also made strong investments in R&D to enhance its Business Inkjet printer portfolio in order to brand inkjet as a major contender in the office printer market and ensure the Epson brand is recognisable to both dealers and customers.
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