Epson Australia launches ad campaign with Jimeoin
January 28, 2021
Epson has partnered with comedy legend Jimeoin, one of Australia’s and New Zealand’s best-known and most well-loved entertainers, to launch a new nationwide advertising campaign for its EcoTank range of cartridge-free printers.
The new campaign kicked off on Sunday, 24 January and incorporates multiple channels including free-to-air and catch-up television, radio, social media and in-store.
As well as being a comedy staple in Australia and New Zealand for years, beloved for his thoroughly relatable and witty observations, Jimeoin is also a dedicated family man and knows all too well the frustration and expense of traditional cartridge printers. Epson EcoTank printers use supersized ink tanks instead of cartridges that include enough ink in the box to print thousands of pages.
Jimeoin commented: “Cartridges do my head in. In the beginning you buy a cheap printer and then six months later the cartridges run out and they cost more than the printer. And you forget how to change the cartridges as they explained it six months ago, so it’s easier to buy a new printer than try to figure out how to change the cartridges.”
Jimeoin added: “It’s a great printer. It pretty much sells itself. I’m just getting in the way to be honest. But was glad of the gig!”
Epson Australia MD Craig Heckenberg said: “There are few entertainers in Australia more recognisable and widely loved than Jimeoin and we are delighted to be partnering with him on this EcoTank campaign. Epson’s core mission is to exceed expectations by creating new value for our customers and providing solutions that help make life easier.
“EcoTank printers do all of that and more as they are a complete shift from what printing used to be. You can now print as much as you like without having to worry about cost or constantly buying ink cartridge refills. Jimeoin’s unique style will help spread the message that EcoTank is simply a better, more cost efficient, more enjoyable, more eco-friendly printing experience for all.”
Categories : Around the Industry
